Concept
Development starts with a concept.  An idea.  This idea can come from any number of sources, from our own experience on the trails to a specific request by our customers.  We stay up to date on the trends in the market so that we are able to offer our customers the right product at the right time. 

Design
Once the concept is well defined, we proceed on to the design phase.  We have a team of engineers, working with the latest in 3D Parametric CAD and Digital Laser Scanning to optimize the concept into a design that is rugged, easy to install, and affordable. 

Prototype
After a concept has been developed to a viable design we then build a prototype to insure proper fit and function.  We have a wide range of metal prototyping options including precision stamping, machining, welding, fabricating and finishing.  Also, rapid prototypes of plastic pieces are produced on our in-house 3D printer.  This technology allows us to go directly from a CAD design to a part that can confirm fit in a matter of hours.   

Testing
Prototypes are subjected to real world testing to confirm that they meet the goals of the concept.  Using a hands-on approach every part is installed and tested to ensure superior performance both on and off road. 

Production
Once a design has been tested and optimized, it is sent to one of our partner factories for production.  There, it will be manufactured with the latest technology to meet our quality requirements.  After that, it is on to our distribution facility in Suwanee Georgia for final inspection and then on to our customers.